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Corey Brown

Product Leader

Corey Brown

Product leader building B2C mobile products — and, lately, with AI.

Toronto, Canada

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About

Product leader with 10+ years building B2C mobile products across sports, media, and betting. Most recently ran product for ESPN BET and the theScore ↔ ESPN ecosystem; before that, helped scale theScore from a 4M+ MAU sports app through its $186M IPO and $2B acquisition by PENN. I lead PM teams of 5–20, work cross-functionally by default, and care most about getting everyone pointed at the same goal — across discovery, launch, growth, and monetization.

What I'm looking for

  • A senior product leadership role (Director / VP / Head of Product) where I own strategy end-to-end and build the team that ships it.
  • Open to new industries and product types — the operating model travels.
  • Most energized by ambiguous 0→1 and 1→n problems where product, data, and AI intersect.

Experience

  1. Apr 2024 – Jul 2025

    VP of Product Management · PENN Entertainment

    Owned product strategy and roadmap for ESPN BET and the broader PENN ↔ ESPN ecosystem. The connective layer between PENN execs, ESPN, and delivery teams. Org of 15+ PMs.

    • Shipped the ESPN BET ↔ ESPN ↔ ESPN Fantasy integration (odds/content linking, linked accounts for personalization, joint marketing) — 20%+ of active ESPN BET users linked accounts across the ecosystem.
    • Advanced live-betting personalization on theScore via bet tracking and live game visualizations.
    • Grew SEO and acquisition funnels through ESPN BET marketing sites.

  2. Sep 2021 – Apr 2024

    Sr. Director of Product Management (prev. Director), Media & Ecosystem · PENN Entertainment / theScore

    Led product for theScore and the PENN media-to-betting ecosystem through the Ontario launch and U.S. expansion. Owned vision, multi-quarter roadmap, and org design. Org of 10+ PMs.

    • Ontario launch of theScore BET: 70%+ of patrons came from theScore; the ecosystem cohort drove ~80% of GGR and 70%+ of handle in year one.
    • Core app investments: Android rebuild (~50% faster delivery), Tennis redesign, community upgrades.
    • Launched desktop sportsbook for both Barstool and theScore BET; grew ad monetization with video units.

  3. Sep 2019 – Aug 2021

    Lead Product Manager, Media & Ecosystem · theScore

    First move into people leadership. Owned the growth pillar connecting theScore and theScore BET. Set strategy, hired and coached PMs.

    • Helped scale the ecosystem through theScore's $186M IPO and $2B acquisition by PENN.
    • Shipped an embedded betslip and 'My Bet' section to close the loop across browsing, conversion, and post-bet tracking.
    • Led the largest data migration in company history (90%+ of ingestion moved from Stats Perform to Sportradar); held 4M+ MAU; supported $40M+ in annual ad revenue.

  4. Aug 2017 – Aug 2019

    Senior Product Manager, Sports & Sportsbook · theScore

    Led end-to-end product work — discovery through launch — that pushed theScore into sports betting.

    • Led go-to-market for theScore BET on iOS in New Jersey (2019): betslip UX, GeoComply, DGE regulatory submissions, account linking.
    • Pioneered “Bet Mode” — the first media-to-betting experience in the app.

  5. Aug 2014 – Aug 2017

    Product Manager, Sports & Content · theScore

    Drove engagement and retention for theScore's 4M+ MAU sports app through discovery, experimentation, and shipping.

    • Led the redesign from menu-based to tab-based navigation.
    • Shipped rich notifications, home-screen widgets, and Apple Watch integrations; launched Golf, NCAA Basketball, and Baseball modules.

  6. Aug 2009 – Aug 2014

    Senior Consultant (prev. Consultant, Business Technology Analyst) · Deloitte Consulting

    Analytics and BI delivery for enterprise clients (Rogers, Scotiabank, GTAA) across discovery, build, and rollout.

    • Led integration testing for an enterprise data mart consolidating 112 source systems for liquidity reporting.
    • Ran delivery for an Oracle BI solution generating $52M+ in annual invoicing.

Education

  • Master's, Cognitive Science — The University of Edinburgh (2007–2008)
  • Bachelor's, Cognitive Science — Queen's University (2003–2007)

Focus areas

  • Product strategy
  • Roadmapping
  • Team leadership (5–20)
  • Growth
  • Monetization
  • Integrations & ecosystems
  • Experimentation
  • AI / LLM products

Projects

Things I've built with AI. Each links to a short case study — the problem, what I built, the stack, and how I measure success.

Contact

Open to senior product roles. The fastest way to reach me is email or LinkedIn.

coreybrown7@gmail.com LinkedIn Download résumé